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How iPhone Has Been Changed? From Steve Jobs to Tim Cook

The term "innovation" or "reinvention" has long been a cliché in tech companies. But there's nothing exaggerated when Steve Jobs tried to "reinvent the phone" 10 years ago. It set the standard for mobile devices we haven't seen before. 10 years later when Time Cook teased "The best is yet to come", we cannot help but look forward to the new gadget. Before we go deep into iPhone, let's take a quick look at the two leaders in iPhone evolution.

Steve Jobs
“ Those who are crazy enough to think
they can change the world usually do. ”

The history of iPhone started from the visionary genius Steve Jobs. Seen as an icon of perfectionism and innovation, Jobs is obsessed with the user experience and focuses the product itself than its profits, who accordingly created the 3-in-1 "Jesus Phone" that changed the smartphone market. But company under Jobs was a financial and operational mess.

Tim Cook
“ Apple has a culture of excellence that is.
I'm not going to witness or permit the change of it. ”

If Apple's innovation was down to Steve Job then its sales and revenue increase hinges on Tim Cook. Under Cook's leadership, more than 10 billion iPhones has been sold, 87% of which has been sold during Tim Cook's time. He emphasizes on teamwork, users demands and market competition. But he is less-innovative and makes iPhone that changes according to the market.

Discussion: Steve Jobs vs Tim Cook: Who is Better As a CEO of Apple?

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How Apple's iPhone Has Evolved Over the 10 Years

There has been altogether 15 models released over the 10 years. Each iPhone upgrade astonished us. 10 years on, the iPhone itself upgraded and evolved from its originally 3.5-inch display to 5.5 inches, along with more whizz-bang innards. How many iconic iPhones and innovative features can you remember? Here is a little recap of these iPhone upgrades and changes since the very first iPhone back in 2007.

2007
iPhone

The first-gen iPhone features a multi-touch screen display, proximity sensor and trademark home button.

2008
iPhone 3G

The artistically crafted iPhone 3G represents the birth of a new computing platform, which adds App Store and 3G support.

2009
iPhone 3GS

It's faster and began the Apple tradition of adding an 'S' to the end of the name for a minor iPhone upgrade.

2010
iPhone 4

One of the most significant iPhones Apple has ever made, with perfect combination of metal and glass.

2011
iPhone 4S

Steve Jobs' last big project - the biggest improvement on the software side was the arrival of Siri. The most amazing iPhone yet.

2012
iPhone 5

First iPhone in the post-Jobs era. It ushers in the modern iPhone era featuring a bigger 4-inch screen.

2013
iPhone 5S/5C

The 5S was designed at a higher price-point and quality and spots the Touch ID. While 5C is colorful but untimely.

2014
iPhone 6/Plus

iPhone 6 made a gorgeous transformation, extending the display to 4.7/5.5 inches to follow the industry trend.

2015
iPhone 6S/ Plus

The iPhone 6S/Plus made a minor upgrade but a big difference. It supports 3D touch, live photos and 4k video record.

2016
iPhone 7/7 Plus/SE

iPhone 7 has many features that have been on Android for a while. While SE is smaller with a lower price tag.

2017
iPhone 8

iPhone 8 is due for big changes, with edge-to-edge bezel-free design, AR features, wireless charging, iris scanner, etc.

How Apple iPhone Leads up to the Record-Shattering
Performances from 2007 to 2017

Apple's market cap was $60.56 billion in 2006 but it doubled a year later due to the success of iPhone. In 2010, Apple eclipsed Microsoft in market value, becoming the most valuable technology company in the world. As of 2016, Apple reaches 10 times the value of 2006. On the flip side, the Apple killers - Samsung and Huawei are gaining ground in terms of smartphone sales, with the former reaching to 20.5% and the latter soaring to 26.7%, 6-12% more than Apple. Despite of this, Apple still captures 91% share of global smartphone profit. Take a trip down nostalgia road and see the iPhone sales and revenue report.

iPhone Revenue in billion U.S. dollars

Unit Sales in millions

  • 1.16billion iPhones sold
  • 737billion iPhone revenue
  • 15iPhones released
  • 395iPhones sold per minute

Why iPhone Conquered the World - 10 Core Features

Back to 2006, smartphones look to be of various shapes, from 2.4-inch small screen, numerical keyboard to all-the-rage flip phone. But the release of iPhone 2007 unifies the appearance - all-screen input, rounded corners, no physical keyboards, etc. Especially, iPhone 4 and iPhone 6 made a greater leap and led to a new sales upsurge. Just take a look at the iPhone innovations and core features that change our lives over the 10 years.

Design and aesthetics

The iPhone astonishes people who see it for the first time, with its extremely streamlined profile and few buttons, but no protrusions.

Usher in Internet and Service

Smartphones have limited internet access before 2007, but iPhone gives users better communication: text, email, browsing,, Facebook, Facetime, etc.

Phone manufactures follow the suit of removing hardware keyboards but integrating the keyboard into screen.

One of the biggest iPhone upgrade. It is helpful whether you want to play music, get directions, send a message or make reservations.

Before the iPhone, we will use MP3 player to listen to music, but you don't have to take it anymore, if with iPhone in hand.

This is unheard-of feature before iPhone, which allows to view photos in the correct orientation and swipe to browse pictures easily.

The major problem with smartphones before the iPhone is the screen is too small. But iPhone enlarges screen from originally 2.0-2.4 inches to 3.8-5.5 inches for you to do almost anything.

6The major problem with smartphones before the iPhone is the screen is too small. But iPhone enlarges screen from originally 2.0-2.4 inches to 3.8-5.5 inches for you to do almost anything.

If you've just upgraded to iPhone 4S or newer, you will be happy with the cloud storage and computing service, which can store, share and manage the data with ease.

8The major problem with smartphones before the iPhone is the screen is too small. But iPhone enlarges screen from originally 2.0-2.4 inches to 3.8-5.5 inches for you to do almost anything.

9The major problem with smartphones before the iPhone is the screen is too small. But iPhone enlarges screen from originally 2.0-2.4 inches to 3.8-5.5 inches for you to do almost anything.

10The major problem with smartphones before the iPhone is the screen is too small. But iPhone enlarges screen from originally 2.0-2.4 inches to 3.8-5.5 inches for you to do almost anything.

The App Store

The App Store arrived in 2008 stimulates the App increase (2 million apps so far) and thus spawns hundreds of companies like Instagram, Uber, etc.

Retina Display

With the first retina display in iPhone 4, customers have a higher quality image, boosted color saturation, etc.

Must-Have Apps for iPhone / Mac

Whether you received a new iPhone for the holidays or you just want to breathe new life into an older one, these are the apps you need. Our favorite apps cover a wide range of activities, including iPhone data management, iPhone cleaner, iPhone data recovery, and Mac cleaner etc.

MacX MediaTransNow: FREE

$59.95

Best iPhone manager to backup and transfer data between iOS devices and Mac in two ways.

DiskDrill Pro

Data loss can be an absolute nightmare if you have no backup. With Disk Drill Pro you'll be able to recover your deleted or lost data the Mac way!

PDF Expert

Fast, robust and beautiful PDF reader and editor. It can help you read, annotate and edit PDFS, change text and images, fill forms and singe contracts.

MacCleanse

MacCleanse provides a suite of features to keep your computer running smoothly and to ensure your privacy when you're on a shared machine.

Tenorshare UltData for Mac

An ultimate solution to repair iPhone iOS system issues and get back your iPhone lost data including messages, contacts, photos, videos, notes, and more.

Cisdem iPhone Cleaner

Best iPhone cleaner app analyzes and rids your iOS device of hidden temp, cache, and other junk files, thus freeing up more space on your iPhone.

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