iTunes is a media player computer program, used for playing, downloading and organizing digital music and video files on desktop computers. It can also manage the contents on Apple's popular iPod, iPhone, iPod Touch and iPad. However, iTunes supports limited video format. You can't play those popular video formats like AVI, MKV, FLV, AVCHD in iTunes directly, so you need to convert these videos to iTunes playable formats.
MacX Video Converter Free Edition provides a perfect solution to convert video to iTunes for free on Mac (Lion included). It can convert 3GP, ASF, AVI, FLV, M2TS, MOV, MP4, MPEG, MKV, RMVB, TS, VOB, etc to iTunes with ease. This free iTunes video converter for Mac is designed for fast conversion speed and high video quality. By using its efficient inner core, this program can complete video to iTunes conversion task within a short time, with the original video quality preserved.

Step 1: Import Video
Launch this free iTunes video converter for Mac, drag and drop video files to the program. Or click "Add File" to locate the files you want to convert.
Step 2: Select Output Format
After the video files are imported, choose "to iTunes" as output video format. The video/audio settings will be adjusted automatically according to the chosen device preset. You can also set your own parameters.
Step 3: Select Output Folder
Click "Browse" button in output setting area, select a destination folder in the dialog box that opens, and then click "OK".
Step 4: Start Conversion
After all the settings, click "Start" and begin to convert video to iTunes on Mac. When the conversion finished, you can play your video in iTunes, or enjoy them on your Apple devices, such as iPod, iPhone or iPad.
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